Desert Diamond Distillery's Barrel Program Offers Memorable Corporate Gifting Solution Amid Rum's Rising Popularity
Rum's popularity is on the rise offering a brilliant solution for memorable corporate gifting. Think barrel - not box!
According to IWSR Drinks Market Analysis, premium and super-premium rum sales grew by 12.3% in 2023, outpacing other spirits categories. This trend reflects growing consumer sophistication and corporate America's shifting preference toward premium spirits for events and gifting.
The barrel program, which yields approximately 300 750ml bottles, provides companies with a unique opportunity to create lasting impressions at corporate events, holiday celebrations, or as premium client appreciation gifts. Each barrel comes with a personalized plaque and certificate of authenticity, making it a conversation piece that tells a story of craftsmanship and exclusivity.
Corporate gifting is evolving beyond traditional options. Companies recognize premium rum as a sophisticated choice that creates lasting memories while reflecting their brand values.
According to Persistence Market Research, “The global Rum market is currently valued at USD 17.6 billion. With a compound annual growth rate (CAGR) of 3.9%, the market is anticipated to reach USD 35.5 billion by 2023–2033. The market growth is attributed to the increasing popularity of Rum-based cocktails, the rising demand for premium and craft spirits, and the exploration of new flavor profiles.”
Desert Diamond Distillery's rum has garnered multiple international awards for its exceptional quality and complex flavor profile. The spirit is crafted using traditional Caribbean methods combined with modern distillation techniques, resulting in a smooth, sophisticated product that appeals to both connoisseurs and casual enthusiasts.
Interesting historical context adds to the appeal of rum as a corporate gift. During the 18th century, the British Royal Navy issued daily rum rations to sailors, a practice that continued until 1970. During this era, sailors would "prove" the strength of their rum by mixing it with gunpowder - if it ignited, it was considered the "proof" of proper strength.
The barrel program includes guided tastings and educational sessions for corporate events, where participants learn about rum's rich history and proper tasting techniques. Companies can also arrange exclusive distillery tours, offering team-building opportunities while learning about the craft distillation process.
For organizations seeking to make a lasting impression, Desert Diamond Distillery's barrel program represents an innovative approach to corporate gifting that combines luxury, education, and shared experience in one memorable package.
For more information about Desert Diamond Distillery's Barrel Select Program, visit their website or contact call (928) 757-7611.
Patrick Sipperly
Arizona Video Company
+1 480-442-4713
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Desert Diamond Distillery's Barrel of Rum is the BEST Corporate Gift?
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