Pixalate’s May 2025 EMEA Top 100 Google Play Store and Apple App Store Mobile Bundle IDs: ‘Block Blast’ No. 1 in the UK on Apple App Store, ‘Wallapop - Sell & Buy’ Leads in Spain on Google Play Store

According to Pixalate research, the Bundle ID for ‘Happy Color®: Coloring Book’ (com.pixel.art.coloring.color.number) on the Google Play Store claimed the top spot and ranked No. 1 in the Netherlands; in Germany, Bundle ID (1617391485) for ‘Block Blast!’ ranked No. 1 in the Apple App Store

/EIN News/ -- London, June 06, 2025 (GLOBE NEWSWIRE) -- Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the May 2025 Top 100 EMEA Mobile App Bundle IDs Rankings for Open Programmatic Mobile Advertising on the Google Play Store and Apple App Store. The reports highlight the top mobile app Bundle IDs in key EMEA ad economies of the United Kingdom, Spain, France, the Netherlands, and Germany.

In addition to the United Kingdom (UK), Spain, France, the Netherlands, and Germany reports, Pixalate released Bundle ID rankings for the United States (U.S.), Canada, Mexico, Brazil, China, Japan, India, and Singapore.

Pixalate's data science team analyzed global programmatic advertising activity across over 20 billion impressions on Apple App Store and Google Play Store app traffic in May 2025 to compile the research in this series. The rankings are based on open programmatic advertising volume measured by Pixalate. The Bundle IDs are ranked after invalid traffic (IVT) is removed.

Top EMEA Mobile App Bundle IDs (May 2025)

United Kingdom - Apple App Store

Bundle ID	App Name	Developer Name
1617391485	Block Blast！	ARETIS LIMITED
6448104157	Offline Games - No Wifi Games	Moreno Maio
1207472156	Wordscapes	PeopleFun, Inc.

United Kingdom - Google Play Store

Bundle ID	App Name	Developer Name
com.pixel.art.coloring.color.number	Happy Color®: Coloring Book	X-FLOW
in.playsimple.wordsearch	Word Search Explorer	PlaySimple Games
com.dailymail.online	Daily Mail: Breaking News	Daily Mail Online

Spain - Apple App Store

Bundle ID	App Name	Developer Name
1193508329	Sudoku.com - Number Games	Easybrain Ltd
319881193	Grindr - Gay Dating & Chat	Grindr LLC
1369521645	Words of Wonders: Crossword	FUGO BILISIM TEKNOLOJILERI VE YAZILIM TICARET ANONIM SIRKETI

Spain - Google Play Store

Bundle ID	App Name	Developer Name
com.wallapop	Wallapop - Sell & Buy	Wallapop
com.dubox.drive	TeraBox: Cloud Storage Space	Flextech Inc.
com.pixel.art.coloring.color.number	Happy Color®: Coloring Book	X-FLOW

Germany - Apple App Store

Bundle ID	App Name	Developer Name
1617391485	Block Blast！	ARETIS LIMITED
6740043080	Screwdom	Zego Global Pte Ltd
1496354836	Woodoku - Wood Block Puzzles	Tripledot Studios Limited

Germany - Google Play Store

Bundle ID	App Name	Developer Name
com.ebay.kleinanzeigen	Kleinanzeigen - without eBay	kleinanzeigen.de GmbH
com.netbiscuits.kicker	kicker Fußball News	Olympia-Verlag
com.pixel.art.coloring.color.number	Happy Color®: Coloring Book	X-FLOW

France - Apple App Store

Bundle ID	App Name	Developer Name
6463127238	Hexa Sort	Lion Studios Plus LLC
1617391485	Block Blast！	ARETIS LIMITED
6547858927	Crossword Master - Word Puzzle	Easybrain Ltd

France - Google Play Store

Bundle ID	App Name	Developer Name
com.easybrain.crossword.puzzles	Crossword Master - Word Puzzle	Easybrain
com.pixel.art.coloring.color.number	Happy Color®: Coloring Book	X-FLOW
com.pieyel.scrabble	Scrabble® GO-Classic Word Game	Scopely

Netherlands - Apple App Store

Bundle ID	App Name	Developer Name
632064380	Vinted: Sell vintage clothes	Vinted Limited
373963365	Marktplaats - buy and sell	Marktplaats BV
642831690	Jigsaw Puzzles for Adults HD	Veraxen Ltd

Netherlands - Google Play Store

Bundle ID	App Name	Bundle ID
com.pixel.art.coloring.color.number	Happy Color®: Coloring Book	com.pixel.art.coloring.color.number
nl.marktplaats.android	Marktplaats	nl.marktplaats.android
com.fugo.wow	Words of Wonders: Crossword	com.fugo.wow

Download the Global Top 100 Mobile App Bundle IDs (May 2025)

• United States (Google Play Store & Apple App Store)
• Canada (Google Play Store & Apple App Store)
• Spain (Google Play Store & Apple App Store)
• Germany (Google Play Store & Apple App Store)
• United Kingdom (Google Play Store & Apple App Store)
• Mexico (Google Play Store & Apple App Store)
• Brazil (Google Play Store & Apple App Store)
• China Apple App Store) &(Google Play Store)
• Japan (Google Play Store & Apple App Store)
• Singapore (Google Play Store & Apple App Store)
• France (Google Play Store & Apple App Store)
• Netherlands (Google Play Store & Apple App Store)
• India (Google Play Store & Apple App Store)
  
  

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Top 100 Mobile App Bundle IDs Rankings (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied.

Nina Talcott
                    ntalcott@pixalate.com